...from HBS Working Knowledge...
What Do YOU Think: Is There Too Little "Know Why" In Business?
http://hbswk.hbs.edu/item/5627.html
Online forum OPEN until Wednesday, February 21. There's know-how in business and then there's "know why." Purpose is a powerful motivator on many levels, says Jim Heskett. Can we aspire to a strong sense of "know why" even if our organization is not out to change the world? What do you think?
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