Wednesday, December 17, 2008

Most trusted companies

Survey finds privacy an increasing concern to consumers.
Google no longer among top 20.

Google off list of 20 most trusted companies

Monday, December 15, 2008


(12-14) 16:40 PST SAN FRANCISCO -- Facebook, Apple, Yahoo, Verizon and FedEx for the first time have made an annual ranking of the top 20 most trusted companies in the United States.

Google, however, dropped off the list, released today by the Ponemon Institute and TRUSTe in San Francisco, as did Countrywide Financial, Bank of America (which acquired Countrywide) and Weight Watchers.

Full text => http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2008/12/15/BU7F14N56T.DTL&hw=privacy&sn=007&sc=497

At the top

These are the most trusted companies for privacy.

2008 ranking 2007 ranking
1. American Express 1. American Express
2. eBay 2. Charles Schwab
3. IBM 3. IBM
4. Amazon 4. AOL
5. Johnson & Johnson 5. Amazon

6. Hewlett-Packard/

U.S. Postal Service
6. Johnson & Johnson
7. Procter & Gamble 7 U.S. Postal Service
8. Apple 8. eBay
9. Nationwide

9. Procter & Gamble/

Nationwide
10. Charles Schwab 10. Google

Source: The Ponemon Institute


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