Thursday, December 02, 2010

Caterpillar Executive Takes Up Residence in China

From Corporate Executive Board:


Caterpillar Executive Takes Up Residence in China

(The Financial Times, 29 November 2010)

The construction manufacturer’s head of emerging markets joins a growing number of executives moving to China, signaling the importance of this Asian giant to future company growth.

Our View: This illustrates that the most successful companies are prepared to address emerging market challenges with a cunning mix of careful planning and flexibility. Too many companies make the mistake of trying to apply Western business models, and inevitably blame failed investments on top-down, bureaucratic approaches and business model inflexibility. Enhance your adaptability by monitoring these two emerging market trends.

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